Visit Milwaukee Marketing Competition

Worked with a team of 3 student peers at Marquette University in my digital marketing course to help Visit Milwaukee develop a new marketing strategy for their partnership with the Milwaukee Theatre District. Our team created a detailed plan involving different digital marketing strategies involving finding influencers on SEMRUSH, creating personas that fit the clientele the theatre district was looking for and creating a detailed brand activation plan utilizing QR code scan stations. Our team was able to provide what Visit Milwaukee asked for through our diligent work. I led the Brand Activation area of the project and was able to come up with the QR code idea and implement it into what we were trying to achieve. This project helped me to become a better marketing mind and was very influential in my time so far at Marquette.